Congratulations to this year's winners!
The Big Show was held April 23, 2011 at the Hawaii Theatre. Work was displayed between The Hawaii Theatre and theVenue. Attendees also enjoyed the festivities at the sold-out after party at theVenue.
Click here to view the complete list of winners [PDF]
Click here to view event photos. Mahalo to event photographer Tyson Yamada.
Click here to read about the event in the 4/24 Star Advertiser.
To see the concept development and videos for the The Big Show click on the following links.
Intro / Auditions Part 1
Auditions Part 2
Auditions Part 3
Auditions Part 4
Auditions Part 5
Auditions Part 6
The 2011 American Advertising Federation (AAF) Hawaii's annual PELE (ADDY - District 13) Award Show, at Hawaii Theatre. This year's "Big Show" opener was produced by Wall-to-Wall Studios, Brett Wagner and 1013 Integrated Branding. Many thanks to the Hawaii advertising and design community who lent their talents and good humor to this production!
The Pele Awards is a creative competition designed to recognize the best advertising and design work created in Hawaii during the preceding calendar year.
The Pele Awards is a District 13 National ADDY Competition. All Pele Award winners are automatically forwarded to compete in the National ADDY competition with the winners announced on June 4, 2011 at the Hilton San Diego Bayfront Hotel & Resort.