Heineken: Branding the bottle

AAF guests were treated to a special presentation at TheVenue on February 16th by Remco van der Sluis of dBOD,  on developing the new Heineken bottle. Remco shared his experiences of redesigning the branding for one of the largest and most recognized beer brands worldwide, selling over 5 billion bottles in more that 170 countries annually.

Remco van der Sluis is a Dutch entrepreneur and the owner of dBOD, moving brands FWD>>, one of the most successful branding and design firms in Holland.

Click here to see the new club-driven Heineken STR bottle, released exclusively in New York and Los Angeles last September.