Recommended Reads
The Tipping Point
by Malcolm Gladwell
"It was fascinating and captivated my attention right away. Written in short essay format around every day items through a marketing lense, the book focuses on the inner psyche of people and why they develop affinity towards a product or service. It tests marketing theories and goes in depth into the history and decision making of brands and products."
- Recommended by AAF Hawaiʻi's Programs/Fundraising Chair Kaylin Laeha
The 21 Irrefutable Laws of Leadership
by John Maxwell
"Everything! The laws that Maxwell shares can be applied both professionally and personally. Living by these laws offers continuous growth opportunities, making us better leaders, better employees, and better humans."
- Recommended by former AAF Hawaiʻi Board Member
Jody Shiroma
The Tipping Point
by Malcolm Gladwell
"It was fascinating and captivated my attention right away. Written in short essay format around every day items through a marketing lense, the book focuses on the inner psyche of people and why they develop affinity towards a product or service. It tests marketing theories and goes in depth into the history and decision making of brands and products."
- Recommended by AAF District 13
Secretary & NSAC District Coordinator Noah Tom